Oh, with ads in the form of screen savers. This means every time you settle down with your favorite e-book, you'll be greeted with ads, and again when you shut down, and maybe if you don't interact with the thing for awhile and it goes to "sleep." The ads will not be inserted into books - oh thank god, right? Because that would be horrible.
I hate this. I hate that it will make more people run out and get this thing, rendering them beholden to Amazon for future e-books. I hate that people will settle for being advertised to, just to save a few bucks. I hate that Amazon came up with this system to lock in more consumers, and it's going to work. And I hate that Amazon continues to hold an advantage over independent bookstores due to getting around state tax collectors.
And I think many of us scream in frustration when we hear from Ted Genoways, in a powerful and horrifying Virginia Quarterly Review article on the so-called paperless revolution, that "the New York Times recently calculated that the environmental impact of a single e-reader—factoring in the use of minerals, water, and fossil fuels along the manufacturing process—is roughly the same as fifty books."
Think twice before snatching up this cheap Kindle, just as I hope you do before purchasing anything at Wal-Mart or the Gap. We're paying a larger price than you realize, in a number of ways.