For individuals, institutions and collaborative programs using innovative approaches to successfully inspire Americans to become lifelong readers.
The application details:
In presenting the National Book Awards and its other literary and educational programs, the Foundation’s goal is to expand the audience for the best of American literature. Through the Innovations in Reading Prizes, those individuals and organizations that use particularly innovative methods to generate excitement and a passionate engagement with books and literature will be rewarded for their creativity and leadership.
Postmark deadline for all materials is February 17, 2010.
"...applications from individuals and institutions that demonstrate a commitment to literature and the promotion of reading for its own sake. Important criteria are creativity, risk-taking, and a visionary quality (honestly, I don't know how we haven't won this thing before - Eds.), as well as a novel way of presenting books and literature. We are less interested in programs where the focus is on basic literacy and the pedagogy of reading (whatever that is - Eds.).